Services
Design Sprints
Frame, analyze, ideate and prioritize growth opportunities with hands-on team workshops and modeling.
Analytics Architecture
Build the systems, protocols, and technology used to collect, store, and analyze data.
Experimentation & Performance Optimization
Drive acquisition, activation, and retention through A/B testing and funnel/flywheel analysis to maximize profits.
Digital Strategy & Product Audit
Explore existing data, tech stack, and product landscape to create a coherent vision to a path to execution.
Behavioral Messaging & Personalization
Define leading and lagging indicators of success to activate a data-informed messaging strategy
User Experience Exploration
Connect quantitative to qualitative data through customer interviews to understand friction points and the customers point of view.
Technical Skills
Testimonials
Products live and die by customer feedback. Don’t just take my word, let my clients and colleagues tell my story!
Shane is the growth hacker everyone wishes they had in their team. His ability to take on new concepts, complex projects, often working with highly ambiguous situations in complex environments working with multiple cultures and teams in different countries is astounding. He is has an exceptional learning agility that I have seldom seen.
Anna Barlow
Chief Science & Innovation Officer at Asahi Beverages
His ability to comprehend and implement challenging concepts matched with his creativity, adaptability and analytical skills makes him the ideal package.
Richard Celm
Co Founder & Exec Program Director at Startupbootcamp
One of the most complete graduates I’ve ever worked with. Shane hit the ground running and was functioning at the same level as others with many more years of experience. A delight to work with, super smart and diligent, hits timelines, and over delivers each and every time.
Gerry Walsh
Founder & Principal at Kinkora Consulting and Advisory
Shane is a proactive, fast lateral thinker who powers through vast amounts of consumer behaviour data to unlock where future growth opportunities lie.
Leigh Mackellar
Head of Innovation and Insights at Asahi Beverages
Resume
Summary
Shane Poyar
Product Growth Consultant with experience working with Fortune 500 companies; getting results that are excellent compared to industry standard.
- 774 East 2100 South SLC, UT 84106
- (562) 338-5943
- Shane.p.poyar@gmail.com
Education
Bachelor of Science Strategic Communication Minor Business Administration
2016 - 2020
University of Utah Salt Lake City, UT
The University of Utah is top in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM).
Certificates & Software
Certificates
Software
Professional Experience
Product Growth Manager
March 2022 - Present
New York, New York
- Using Amplitude Analytics, identified friction points during the onboarding experience, led the client through product experimentation and optimized a trial-to-transaction rate by a measurable degree.
- Created a product usage onboarding strategy that ensured users experienced the products value during the trial period.
- Conducted a NorthStar workshop to define priority metrics, created customer journeys, data wireframes, and a data blueprint for development implementation. Led insights and created 35+ dashboards to answer business questions and leveraged that data to create an Omnichannel strategy.
Innovation Consultant
August 2019 - March 2022
Melbourne, Australia
- Delivered the soft launch of Asahi Beverages ecommerce direct to consumer website: DrinksCart.com.au. In one month we produced $11,647.55 in profit with an ecommerce conversion rate (transaction/ sessions) of 6% against a global benchmark of 2.58%.
- Delivered four product extensions including Pepsi, Solo, Sunkist and Schweppes to high-fidelity MVP Sodastream syrups. Planned to launch in AUS & NZ by Christmas of 2020.
Growth Hacker
May 2019 - August 2019
Amsterdam, Netherlands
- Established a customer discovery plan for Asahi Beverages and proved existence of a sizable customer segment with the same “jobs”, “pains” and “gains”.
- “MECE” issue mapped with the goal of creating binary assumptions to test on relevant social media channels.
- Coded qualitative surveys by creating unit of analysis to transform data into quantitative data points to further experimentation.
- Incubated and produced digital low-fidelity minimum valuable products with value propositions, business models & personas. Achieved Problem-Solution Fit with a coffee-protein, table-top dishwasher (RB).
About
Shane is originally from Orange County, California but currently resides in Salt Lake City, Utah, or as he prefers it, the home of the Utes. Since the beginning of his career, he has always lived in the growth consulting space. From creating startups within large corporations with Innoleaps to consulting scale-ups within Startupbootcamp's industry-focused accelerator programs, Shane brings a unique global perspective that very few possess. While Shane is not behind his desk tackling cross-industry growth jobs, you can find him snowboarding at his favorite resorts on the Wasatch front or spending time with his family and friends.
Product Growth Consultant
It is my mission to create sustainable and scalable growth for leaders who aim to design and create the future.
- Birthday: 8 February 1998
- Email: shane.p.poyar@gmail.com
- Phone: +1 (562) 338 5943
- City: City : Salt Lake City, UT, USA
- Age: 24
- Freelance: Available
Contact
If you are looking for an enthusiastic self-starter that is team-oriented, data-driven, and has a background of successful growth engagements, please reach out as I would love to learn more about your business.